Your most treasured possession is the creative reputation of your agency.The Duke of Wellington never went home until he had finished all of the work on his desk.It is useless to be a creative, original thinker unless you can also sell what you create.Most original thinking isn’t even verbal…We must be able to escape from the tyranny of reason The creative process requires more than reason. Creative people are especially observant, and they value accurate observation (telling themselves the truth) more than other people do.The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.Top man’s principle job is to create an atmosphere in which creative mavericks can do useful work.Make yourself indispensable and you’ll never be fired.He taught me exorbitant standards of service He knew that it was demoralizing for professionals to work alongside incompetent amateurs. Pitard praised very seldom, but when he did, we were exalted to the skies.
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